Pioneering Green Transportation: Turku's GreenConnect Project Offers Competitive Edge

The GreenConnect project, spearheaded by the Turku School of Economics (TSE) at the University of Turku, has embarked on an ambitious two-year journey focused on crafting greener transportation blueprints for the future. Amidst looming international regulatory measures aiming to diminish emissions, led by giants like the International Maritime Organization (IMO) and the European Union, the transportation industry is gearing up for a monumental shift. This includes the anticipated introduction of emission decarbonization mechanisms, novel technological pursuits, and the exploration of alternative fuel solutions.

A pivotal component of the forthcoming transformation lies in the transparent reporting of emission data by transport customers, thereby not only boosting environmental conservation but also unearthing vast business prospects for stakeholders throughout transport supply chains.

TSE's research zooms in on market-driven green transportation solutions. These solutions, which aim to surpass market norms and impending regulations, can potentially expedite the green transition, offering companies a tangible competitive edge.

In collaboration with transportation behemoths such as CMA CGM, ESL Shipping, and Wärtsilä, TSE is devising innovative strategies tailored to bulk cargo transport, truck and trailer traffic, and container traffic.

Backed by a funding pool of 800,000 euros from Business Finland, participating companies, and the University of Turku, this project, set to span from 2023 to 2025, is a segment of the Zero Emission Marine (ZEM) initiative helmed by Wärtsilä.