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Byredo - Crafting Scents that Transcend Sensations



Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.

Byredo creates and develops a range of products such as fragrance, makeup, home, leather goods and accessories, and is sold in more than 40 countries in a very high-end exclusive network worldwide.

Ben Gorgam is a native Swede, born to an Indian mother and a Canadian father, Ben grew up in Toronto, New York and Stockholm. He graduated from the Stockholm art school with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he'd rather create fragrances than paintings. With no formal training in the field, Gorham, 31 years old , sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. 

Based in the picturesque landscape of Sweden, Byredo is a brand that speaks in the quiet but profound language of scents. It beckons individuals to experience fragrances that are much more than olfactory delights – they are a tapestry of emotions, memories, and moments, meticulously woven together with expert craft and deep passion.

The Art of Fragrance Crafting: 

Byredo stands as a testament to the art and craft of fragrance making. Each product is not merely a concoction but a carefully curated experience designed to evoke specific emotions and memories. Their perfumes are not just about the scent; they are about telling stories, sharing experiences, and creating connections.

Diverse Sensory Palette: 

Offering a wide array of products, from perfumes and cologne to scented candles and leather goods, Byredo covers a spectrum of sensory experiences. Their collection is as diverse and eclectic as the human emotions, catering to different tastes, occasions, and moods with finesse.

Key Offerings and Solutions:

  • Signature Perfumes: Original and distinctive perfumes that are timeless and unforgettable.
  • Home Fragrances: Scented candles and diffusers that transform living spaces into sensory canvases.
  • Leather Goods: Meticulously crafted items that blend functionality with aesthetic elegance.

From Swedish Elegance to Global Luxurious Lifestyle: 

With roots firmly planted in Swedish culture and aesthetics, Byredo transcends geographical boundaries with its universal appeal and unmatched quality. It's not just a brand; it’s a lifestyle, a statement, and a testament to elegance and luxury.


As Byredo continues to weave stories through its sublime products, it stands not just as a brand but as a chronicler of memories and emotions, sharing tales that are as ancient as humanity and as young as a dew-kissed morning.

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